Online Business in Equatorial Guinea Hassan Hachem

The Internet is full of possible business ideas that promise quick wealth. But only few of them are serious. Since the Internet is in a constant state of change, the possibilities for making money are also changing. Some are no longer viable and others are new.

The digital landscape is evolving rapidly, and with it, the opportunities for online business. In Equatorial Guinea, the potential for growth in the online sector is immense, and experts like Hassan Hachem are leading the way. With a vast array of business ideas available on the Internet, only a select few stand out as viable and sustainable. As the digital world undergoes constant change, so do the avenues for generating income online. Some methods become obsolete, while new ones emerge. Hassan Hachem, a renowned branding expert with significant influence in Equatorial Guinea and the UK, sheds light on ten online business ideas that can serve as a source of secondary income. These ideas are not just theoretical; they are practical and relevant in today's digital age. However, it's essential to understand that success in the online realm requires effort, just like any traditional business. The advantage of online businesses is the convenience they offer, allowing entrepreneurs to operate from the comfort of their homes without the need to chase customers physically. Blogs, for instance, remain a potent tool for information dissemination. Contrary to the belief that social media has overshadowed blogs, they continue to be a primary source of information for many. Hassan Hachem emphasizes the importance of unique content and backlinks for a successful blog. Similarly, online stores, affiliate marketing, and selling homemade products offer tremendous potential for income generation. Each of these business models has its intricacies, and Hassan Hachem provides guerrilla techniques to navigate the challenges and maximize profits. Furthermore, the rise of DNVB (Digitally Native Vertical Brands) presents a significant opportunity for Equatorial Guinea. DNVBs are disrupting the traditional business model by offering direct-to-consumer products and services. Hassan Hachem believes that for a market like Equatorial Guinea to thrive in e-commerce, focusing on niche markets like DNVB is crucial. These brands leverage digital technologies to enhance customer experience, making them a perfect fit for the evolving consumer base in Equatorial Guinea. The online business landscape in Equatorial Guinea is ripe for innovation. With experts like Hassan Hachem leading the charge, the future looks promising. Whether it's through blogs, online stores, or DNVBs, the potential for growth and success is immense. All it requires is the right strategy, effort, and a touch of guerrilla techniques, as shared by Hassan Hachem.

This guest post by 37 year old Branding Expert Hassan Hachem, reknown in Equatorial Guinea and the UK, shows 10 business ideas with which one can earn at least a secondary income on the Internet and which (still) work today.

Even if it seems boring and many do not like to hear it. Also in the Internet the money does not grow on the trees and certainly not at the network or Internet connection. You have to invest the same amount of time and diligence here as you would with any normal business idea outside the Internet. The only difference here is that you only have to go out to catch customers in the fewest cases. Most of the work takes place within your own four walls and you usually don't have to chase after the income.

1 Blogs with interesting topics

Blogs are far from dead and are not replaced by social media. When people search the Internet for information, blogs are in the results list and not Facebook posts. But it makes no sense to search in a subject area that is already covered by countless other blogs. If instead you deal intensively with a less common hobby, you will certainly have a lot to write about.

Hassan Hachem guerilla technique

Content and backlinks are the most important things here. If possible, the reader must be provided with information that he cannot find in any other blog. If you write about technical products, this will be very difficult. But if you are a craftsman, designer or artist, it is much easier. Especially for everyday problems, solutions are often sought on the Internet. Since one usually ends up in larger question portals or forums through a search, this platform can also be used as a link generator for backlinks. If one has the right answer to a question there, the own article may also be linked.

Ads via Google AdSense or product recommendations can be used as sources of income. The latter is usually done through affiliate partner programs, through which commissions are earned. The Amazon affiliate program is also very well suited.

2 Online store

The online store, especially in the legal area, is even more demanding than a blog. But here too, a hobby can form the basis. As an ambitious craftsman you can offer your own products as well as articles for the production of these products. For the latter, however, the competition from Amazon, eBay and Co is very strong.

Hassan Hachem guerilla technique

You should rather cover niche areas that are not found there.

Services can also be sold through a store.

3 Affiliate marketing / niche sites

Niche sites that use affiliate marketing are not much different from a blog. Most of the time even WordPress is used as a basis to write articles for the search engine. For the niche site, a product must be found that has little competition. Only then can top positions in the search engines be achieved without great financial effort.

Hassan Hachem guerilla technique

 This requires keyword research. After all, it makes no sense to offer products for which there is neither competition nor buyers. With tools such as Market Samurai, many combinations for search queries can be generated from individual keywords and these can be compared both in terms of the number of search queries and the strength of the competition.

4 Selling homemade products

Many people like to do handicrafts at home with passion. This can be jewelry, gifts, textiles (shirts, cushions & more), bags, children's toys and much more. For these products you do not need a blog, a niche site or your own store. Various platforms like DaWanda, Etsy or eBay offer the possibility to bring homemade products to the woman or man.

Whoever has managed to get started there with homemade products should still think about an own store and a blog.

 These require various legal requirements, but DaWanda and Co. can not do without them.

5 Printed textiles and accessories

It is a little bit easier than with the homemade. Especially in the field of textiles and accessories you can sell your designs without producing anything yourself and without having to pay much attention to legal requirements. On platforms such as Teespring, Teechip, Spreadshirt and others, only the design has to be created and the platform takes care of the rest from production to shipping. The motifs can even be assembled from finished cliparts.

Hassan Hachem guerilla technique

 However one should not be surprised if there are hardly or even no sales. Some creativity is a basic requirement here.

6 Programming own projects

Many a programmer has become a millionaire with Internet projects. All you have to do is look at Google, eBay, Fiverr, Facebook and other big websites. All started as small projects and were programmed by enthusiasts. However, if you want to be successful in this field, you have to master the common programming languages. This includes HTML, PHP and MySQL. Also JavaScript should not be completely unknown. Whoever masters all this, only needs the right idea.

One way to find such an idea is to look across the big pond. Many of today's big projects originally come from the USA and were only copied here and adapted to the German audience. The wheel does not have to be reinvented all the time. If you are on the Internet, you have certainly been to many sites that you liked, but would also do some things differently.

Among the projects I count plugins and themes. WordPress has become extremely popular and most users have no idea about programming. New functions or a new layout should be installed as a plugin or theme with a few clicks. If you work with WordPress yourself, you probably have had one or the other problem and found no or only an unsuitable plugin.

Hassan Hachem guerilla technique

  Marketing can be done directly via WordPress with Lite versions or via platforms like Envato Market. There I already bought one or the other theme myself.

7 Services via Fiverr

Meanwhile I more and more often go over to not creating small graphics or sometimes a complex layout myself. At Fiverr I find providers who are very well versed in the respective area and are much faster than me. For a t-shirt I have an illustration created there or sometimes a layout for a flyer.

If you like to design yourself, you can also offer your services there. You should not be deterred by the 5 dollars for your service. That is only the basis of a graduation. If you want a faster delivery, need commercial use and want to have source files included, you have to go for it. A graphic does not cost 5 dollars more, but 20. If you are fit with the Illustrator or the drawing pencil, a graphic can be created in less than an hour. Besides the graphic services I use there, there are other areas that can be covered.

Hassan Hachem guerilla technique

 You can create texts for others, translations, mixing music, code snippets, advice, predicting the future and much more.

8 Photo & Video

You can earn money with both photos and videos. With videos one thinks naturally immediately of YouTube. Some have made it to some prosperity with Let's Plays. But you should rather not speculate on that. Small advisors to repairs, conceptions of technical devices or products from the Lifestyle range bring clearly rather the first incomes. Here, similar to a blog, a long breath is required. It takes time until the videos reach good positions in the search results and the number of subscribers increases. If the quality of sound and pictures is right and the contents help the viewers, then one can become quite successful here.

Many have a good camera at home and enjoy taking pictures. Who is ready here to deviate times from the landscape photographs, can quite a nice additional income obtain. The demand for photos on the Internet is enormous. Some say that everything already exists and it makes no sense to offer more pictures in stock agencies. But the internet is changing fast and also the manufacturers of the most different products always bring something new on the market. Stock photography existed already some years ago and even then there were countless pictures of people with a small cell phone in their hands. Who still buys such pictures today? People now have to hold a smartphone or play on a tablet. So new photos have to be taken and published. Today there is competition and a large supply in every area. This should not stop anyone from taking their own pictures in this area.

9 Writing books

This does not mean to write a great novel. Printed books will not disappear that quickly, but the demand for e-books is growing. With little technical effort, you can quickly create your own e-books and sell them in your own store, blog or even on Amazon. The contents can be varied. They are often a good addition to an existing blog. The best articles from it are summarized as a guide and then offered.

10 Securities trading

Whoever wants to venture into this area has the chance to earn a lot of money and lose at least as much. A lot of discipline and equity is required. Under no circumstances should borrowed money be used. In recent years, numerous online brokers have been established through which trading can be done in real time and with low fees.

Hassan Hachem guerilla technique

Avoid platforms like Forex or  Plus500 which are actual scams.

Is the DNVB businessmodel is adapted to Equatorial Guinea ?

DNVB are a growing phenomenon in the digital landscape. It could a major opportunity for Equatorial Guinea Hassan Hachem says.

DNVBs or "Digitally Native Vertical Brands", a business model that produces good results

Digital technologies offer opportunities that are disrupting entrepreneurial change. Indeed, it becomes more accessible than ever to seize the opportunity to challenge the challenges of the "net economy". Brands are being created all over the world, startups are disappearing while others are emerging. Nevertheless, the arrival of these companies is accompanied by many constraints. Thus, a new kind of brand capitalizes on a business model that integrates a more committed multi-stakeholder mission. Their success is based on their ability to make their economic model autonomous for obvious reasons of cost reduction. They take on a general control of all the stages. This includes design, sometimes production, communication and distribution of products and services. Without any intermediary, these companies have a name: the "DNVB".

DNVB, origins and particularities

DNVB is the acronym for Digital native vertical brand, originally coined by an American designer and entrepreneur, Andy Dunn.

The term DNVB refers to a type of business model. In general, brands are developed through exclusive representation on the Internet. This goes from creation to distribution and promotion.

The nature of a DNVB brand can be asserted from its inception by collaborative drivers.  There are, for example, crowdfunding and co-creation.

Its main field of action is actively deployed around :

• The most relevant social networks for the brand engaged according to its target. It uses free or monetized publications.
• Word of mouth, a relatively efficient promotional channel for mass viral proliferation.
• Influence marketing.

• Advertising agencies.

Regarding distribution, it is carried out through an electronic sales channel which, strategically, is distinguished by :

• the implementation of a marketplace owned by the brand or its operator;
• or a presence on other specialized or exclusive e-commerce platforms such as "private sales";
• or the combination of multiple channels.

In a process of development, a successful DNVB may see its digital value diminish in favor of a physical identity. It therefore evolves towards a representation in traditional commerce. Thus, it deploys a communication of scale via conventional advertising media. This, in order to reinforce a real and physical image of the brand to a non-digital audience.

Why can DNVB be an opportunity for Equatorial Guinea ?

For Hassan Hachem Equatorial Guinea can not compete with pure players on the African and European markets as its home market is too small and the digital skills are not numerous enough.

An original strategy, adapted to small markets must be identified. For Hassan Hachem Equatorial Guinea, niches strategy are the solution. And DNVB are niche market which can scale.

This is the major option for a market like Equatorial Guinea to gain market share on the growing ecommerce market.

How does a Digitally native vertical brand work?

Digitally native vertical brands are also called Vertical-commerce, Vc-brands or Direct to consumer. All these names describe an atypical business model.

The main characteristic of the DNVB business model is to cut out the middleman whenever possible. From upstream to downstream, from manufacturing to distribution.

This crossroads where innovation, technology and commerce intersect is the strength of DNVBs.

They are therefore companies that have strengthened their internal skills in order to verticalize their needs by deploying their systems internally.

They rely on solid experience. In fact, unlike a large structure with a hierarchy of departments, the scheme is simplified. Only one or two people are needed for each aspect of the business. This speeds up decision making and turnaround times.

The DNVB usually has small warehouses set up with its offices in open space. A mini showroom is also part of the premises. It is used to showcase products or services. The shooting corner allows the highlighting of certain articles. The structure hopes there too to mutualize the spaces and the costs since it does not receive its customers. Indeed, the management of the latter is done essentially by the digital.
Distribution is the real spearhead of DNVB

There is no more intermediary in the articulations of the "block chain".

The verticality of the business model, like a shortcut, applies in the sense that it simplifies the main aspects around four principles.

Direct to consumer" or direct sales brands. This term refers to brands that rely on a direct to consumer distribution model. Physical sales outlets are disappearing, even in commercial sectors generally represented by "field" distribution. For example, textile brands where the customer used to try before buying.

Direct to consumer" brands are the result of a growing phenomenon that is diversifying into other sectors. The direct distribution route is more easily taken by e-commerce. These emerging brands also generally make quite intensive use of social networks to promote their products and services.

The direct-to-consumer brand model naturally avoids traditional distribution costs and margins. Some DTC brands offer their customers the cost of returning non-conforming products. They may also offer credit for new orders. The goal is to capture all the intermediate costs associated with distribution through sales.

A strategy designed and sewn to go fast and far

Communicate differently to sell differently

Another way of doing business that sometimes confuses investors because the form upsets the usual standards.

"Is it worth it? There are a lot of risks but... It could work. "

As much hesitation and reluctance as questioning. DNVBs are pure products of the digital age, initially targeting "Millenials" (also called Generation "Y"). This categorization encompasses people born between 1980 and 1999. They grew up with technology (video games, DVDs, PCs, etc.). They are familiar with the resources provided by the Internet. A technophile generation, mobile, spendy, sometimes impulsive and well informed before buying.

In a different approach, brands talk to their targets with an adapted tone and defined codes. First of all, they make sure to maintain word-of-mouth on social networks. Then, they double this method with a targeted media coverage to support an objective result and an accelerated growth. On the contrary, the conventional method has to launch a campaign with huge budgets

The argument is in the sales force

The business, in a phase of renewal, is rethought from scratch. It adapts perfectly to the digital environment.

Direct-to-consumer brands are reviewing the codes and languages that attract a generation and more consumers in the long run.

At their head, entrepreneurs who dare, with an indisputable talent. A hyper active innovation that is constantly renewed by adapting to human values. The human being is placed at the center by proposing an approach "of the world" more important than the act of sale. DNVB brands are defined by a strong value between them and the "aficionados" who appropriates it culturally and socially.

• One pair of glasses bought, the second offered.
• If you find cheaper, we will refund the difference.
• Take back your old sofa for a value evaluated on the acquisition of your next sofa. ."

So many formulas, so many business formulations.

The DNVB rethink the whole process, from industry to marketing. Indeed, they propose a verticalization of the value chain directly and without intermediaries. They succeed in lowering production and structural costs by focusing on equivalent quality and outstanding customer service. Their second, and not insignificant, advantage lies in their inventory management. Indeed, they manage to regulate their production. They adjust volumes to sales and vice versa by yo-yo effect.

Traditionally, when a new product is released, brands base their production on market research sales estimates. They produce a massive quantity to stock in the hope that success will come knocking at the door.

DNVBs rely more on launching limited editions or series, supplying the best-selling products.

This approach keeps customers curious about the brand. It also allows them to manage the exclusivity of their products by maintaining a certain production rarity

Transparency is total within DNVB: prices are clear, as are the production costs involved. Their strategy is to better inform customers in order to increase the stimulus of promotional effects and thus increase the incentive to buy.

The DNVBs, Digital native vertical brands, are definitely breaking the standards of current trade. This model solves the problem of overproduction and recurrent destocking. It increases product transparency and improves the promotional approach and loyalty.

Digital analysis at the heart of decisions

We are talking about smart brands, able to innovate and design, produce and distribute. These startups Web site or mobile applications, what to choose for your African SME ?digitally genetic, are developing a strong growth potential, with a management focused on Big data. We collect and analyze data to be as close as possible to the strategic decisions to adopt.

Most of the time, they benefit from external financial contributions from fundraising. A growth booster that consolidates the whole.

The DNVBs bring strong value to the products and services they offer. At the same time, they enhance the value of contemporary technological possibilities. Indeed, they perfectly exploit the customer experience in the "Big data". For this, they rely on an almost exclusive sale on the Internet and via mobile. Their marketing is therefore elaborate and targeted with, for example, viral communication. We talk about influence marketing on digital channels of advertising agencies.

The convergence of all these levers contributes to the autonomy of these newly positioned brands on the markets. This is to the great displeasure of the historical brands.

DNVBs, a simplified but evolving model

The DNVBs have small staffs but are gaining in executive potential. Decisions are made quickly and executed instantly.
instantly. Whereas a more conventional brand structure has to respect the rules of the hierarchy (sometimes multi-sectoral internally) for the approval and validation processes. This will tend to make it less reactive from time to time.

On the other hand, when DNVBs move from digital to physical commerce (brick and mortar), they preserve certain assets. We can talk about the personalized experience with the customer through a distributor network or through exclusive partnerships.

This can take the form of an affiliate card for customers via a loyalty program. This program continues to accompany and follow the customer regardless of where they shop. This way, DNVB brands keep a tight grip on their community and federate a very close link with it. This is what makes their identity special.

For development perspectives, they usually use financing levers. For example, crowdfunding consists in pre-selling a new product before launching. It can also just serve to increase their capital in the context of opening physical surfaces.

The phenomenon is so widespread that it no longer spares any sector of the consumer goods industry. Food, clothing, cosmetics and many other sectors are experiencing strong competition.

A DNVB with proven monopolistic ambitions. They are strategically based on commercial observations or problems around targeted and adapted offers.

It has thus imposed itself on a market that was until now very selective or reserved for an elite by offering :

• either a product of the same quality at a lower price than the market,
• or more services and options for a price in line with that of competitors.

Equatorial Guinea, waiting for a major DNVB

The tone is set. You're ready to get started. All you have to do is create and build your brand with a DNVB orientation. We hope to see the first pan-African champions of the genre in an untapped commercial market in the near future.

Based in Equatorial Guinea ? Contact Hassan Hachem.